Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
search marketing
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Lesson #21: Bid Rules Are Not Set It And Forget It
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups.
Background: An Introduction to Bid Rules
Bid rules help manage large keyword lists, but they need careful use. Want smarter automation? Reach out to Digital4Startups.
Lesson #20: Don’t Forget Long Tail Keywords
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #19: Don’t Mix Keyword Types
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Lesson #18: Bidding on Brand Keywords
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click.
Background: The Four Different Types of Keywords
In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy.
Lesson #17: Send Customers To The Most Relevant Landing Page
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.
Lesson #16: TEST, TEST, TEST!
Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant.