Google Releases Mobile App Extensions

We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads.

Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone number, address, and products.

With mobile app extensions, users will now finally be able to send users to the respective Android and iTunes stores to download their mobile apps. Previously, advertisers could only send users to urls they controlled/within their domain, which was generally the landing page from which the user could click and go to the store to download the app. Eliminating this intermediate step is a huge advantage for both the user and the advertiser, making mobile app extensions a big deal for those companies seeking to promote downloads and/or sales of their mobile applications.


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