Our Team

Reva Minkoff

Founder and President

Reva Minkoff is the Founder and President of Digital4Startups, a full-service digital marketing consultancy, and DigitalGroundUp, an award-winning interactive technology platform that enables anyone to learn digital marketing. In 2018, Reva was one of five finalists for the Women in Tech award in Sales & Marketing and was named US Gamechanger of the Year in the ACQ5 Global Awards. In 2017, she was selected to Chicago Inno’s 50 on Fire list. Amongst other awards, Reva has been named to the JUF 36 Under 36 List and Chicago Scholars 35 Under 35 Young Leaders Making An Impact List. Reva also teaches or has taught at a number of schools and programs throughout the Chicago area, including at Loyola University Chicago‘s Quinlan School of Business, Tribeca Flashpoint Academy’s Digital Professional Institute, The Startup Institute, The Founder Institute, Techstars Chicago, 1871, and Future Founders, amongst others, and is one of 25 women featured in the new book, The She Shift. She was recently named one of the Top Women in Marketing in Chicago.

Reva got her start in marketing through an internship designing collateral for USAToday while still in high school, and her start in digital marketing through an internship with Google while in college. After graduating from Harvard University with Honors in Government, Reva moved to Chicago. Prior to founding DigitalGroundUp and Digital4Startups, Reva was the Director of Marketing for Poggled, a startup offering nightlife deals in 5 markets. While at Poggled, Reva was invited to the White House to live-tweet the arrival ceremony of the new British Prime Minister. Before coming to Poggled, Reva was an Advertising Strategist at Resolution Media. While there, she worked on clients such as Hewlett-Packard, Clear Wireless and Norwegian Cruise Lines, running the day-to-day search operations for HP’s Commercial Printing account. She was also a Senior Marketing Analyst for Reverse Mortgage Guides and a Business Analyst at Sears Holdings Corporation.

Reva is a member of Ms. Tech, 1871, and WeWork, and is on the Board of Directors of the Harvard Club of Chicago and the Harvard Alumni Association. She is a passionate New York Giants fan, Broadway nerd, and foodie.

Matthew Ruske

General Manager

Matthew Ruske is the General Manager of Digital4Startups Inc. and has been with the company since its founding in 2012. He manages the company’s Analytics & Conversion Program with additional specializations in PPC Advertising, Data Analysis, Data Reporting, and Conversion Rate Optimization.

Throughout his time with D4S, Matthew has worked with companies of all sizes to accomplish goals in all aspects of the digital marketing field. He is passionate about helping companies understand the ever-evolving world of digital marketing and figuring out which aspects can aid in a company’s growth through data.
Matthew played baseball collegiately at UW-Whitewater and is a passionate fan of the Twins, 49ers, and Tottenham. He also enjoys anything written by Patterson, Connelly, or Coben and loves Kenny Chesney.

Fotini Anastopoulos

Senior Consultant & Operations Manager

Fotini Anastopoulos is a Senior Consultant and Operations Manager at Digital4Startups and has been with the company since 2020. She specializes in building and managing Google & Meta campaigns, graphic design, and social media management.

Fotini graduated from Harvard University with a degree in Psychology and has experience in marketing strategy and graphic design. She wholeheartedly believes that her peak in life was when she performed for Marc Anthony while wearing a vampire costume. When she’s not working, she enjoys reading fantasy books (#Maasverse), listening to Greek music, and spending time with her friends and family.

Dave Kooi

Senior Account Manager

Dave Kooi is a Senior Account Manager at Digital4Startups. His marketing & communications background is quite broad, extremely eclectic, and diverse, working for digital powerhouses such as The Walt Disney Company, Freedom Communications, and The Times Mirror Company.

Residing on both the East and West coasts for thirty years, he now lives in his Illinois hometown to be close to family. When not puttering around the garden, Dave creates photography-etched metal sculptures he calls Photo Reliquaries. His art has been shown in New York, Los Angeles, and Chicago galleries.

Avery Johanson

Associate Consultant

Avery Johanson is an Associate Consultant at Digital 4 Startups since November 2022. She has lived in the northwest suburbs outside of Chicago for most of her life. She obtained her BA in Graphic Design and Digital Marketing at Flashpoint College Chicago, a campus of Columbia College Hollywood. Avery has over 5 years experience in digital marketing and graphic design. Outside of work hours, Avery enjoys trying different coffee shops in the surrounding suburbs, going to k-pop concerts, learning new things and cuddling her dog, Mochi.

Emma Campbell

Associate Consultant

Emma Campbell is an Associate Consultant at Digital4Startups and has been with the company since May 2023. She comes to D4S with a background in social media marketing, writing and storytelling. In a past life, Emma worked as a journalist for a digital publication called BostInno, which reported on the startups and innovators in New England. She also worked at Chicago Innovation, a non-profit that creates marketing and networking events for businesses in the Chicagoland region. In her free time, Emma likes performing on stage at Second City, reading the latest Sarah J. Maas novel, listening to Yung Gravy and parenting her two cats, Buttercup and Poppy.

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