Digital4Startups Named a 2022 Google Premier Partner
We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in … Read More
Breaking Down The Google Match Type Changes
Background
You may have heard that Google is planning to make an update to their keyword match types. The Digital4Startups team has put together some information related to the recent changes Google is making, and what type of … Read More
iOS 14 & Facebook Ads Updates: Here’s What You Should Know
Background
Apple’s New Update + Facebook’s Changes
A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important … Read More
Video Advertising – Google Partners Connect
Background, Uncategorized
All You Need To Know About Setting Up YouTube Ads
Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting … Read More
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Company News
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on … Read More
Conversion Rate Optimization for Digital Marketers
Campaign Structure
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI).
There are a number of different techniques to improve a … Read More
How To Market A Product on Amazon
Networks
Optimize your product images – include as many as possible, from different angles
Optimize your product title and description for keywords
Use bullet points or tables to describe your product
Get reviews
Making your product listing shine on Amazon … Read More
Lesson #29: Don’t Only Run On Exact Match
Campaign Structure
We’ve talked about not running too many keywords (if any) on broad match, but recently we’ve seen a lot of cases of the inverse – people wanting to run only on exact match. Don’t do … Read More
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Campaign Structure
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the … Read More
