Master Marketing Blog

D4S Named a 2022 Google Premier Partner

Company News, Uncategorized

Digital4Startups Named a 2022 Google Premier Partner We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in … Read More

Breaking Down The Google Match Type Changes


You may have heard that Google is planning to make an update to their keyword match types. The Digital4Startups team has put together some information related to the recent changes Google is making, and what type of … Read More

iOS 14 & Facebook Ads Updates: Here’s What You Should Know


Apple’s New Update + Facebook’s Changes A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important … Read More

Video Advertising – Google Partners Connect

Background, Uncategorized

All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting … Read More

D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017

Company News

Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on … Read More

Conversion Rate Optimization for Digital Marketers

Campaign Structure

CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a … Read More

How To Market A Product on Amazon


Optimize your product images – include as many as possible, from different angles Optimize your product title and description for keywords Use bullet points or tables to describe your product Get reviews Making your product listing shine on Amazon … Read More

Lesson #29: Don’t Only Run On Exact Match

Campaign Structure

We’ve talked about not running too many keywords (if any) on broad match, but recently we’ve seen a lot of cases of the inverse – people wanting to run only on exact match. Don’t do … Read More

Lesson #28: Don’t Turn On Conversion Optimization Too Soon

Campaign Structure

When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the … Read More
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