Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Campaign Structure
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the … Read More
Happy Birthday Digital4Startups!
Company News
Today is our 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for … Read More
We’re Certified!
Uncategorized
Digital4Startups is pleased to announce that we have become a Certified Google Partner!
… Read More
We’ve Missed You!
Uncategorized
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a … Read More
Facebook Insights & Analytics Metrics Explained
Networks, Terminology
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics … Read More
Update: New-ish Option Changes Google Match Types
Default
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works.
In the setting option under … Read More
Lesson #27: Beware Of Keywords With Multiple Meanings
Campaign Structure
Some brand names are fairly common. Others are named after common objects. But unless you’re “the Cheesecake Factory,” many of these brand names may not work well for search.
For example, a search for “Sound-Bar,” the … Read More
Lesson #26: Don’t Just Put Everything On Broad Match
Campaign Structure
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for … Read More
Lesson #25: Look to Impression Share For Missed Opportunities
Campaign Structure, Default
Impression Share may be one of the most useful and least utilized metrics in search marketing – exact match impression share, that is.
Utilizable for the search network only, exact match impression share tells the advertiser what … Read More
