PPC Mythbusting

In the world of Internet marketing, PPC advertising is shrouded in myth and mystery. PPC, or pay-per-click advertising, is a type of digital marketing where you pay a fee every time your ad is clicked.  With secret auctions and a long list of rules to follow, it can be daunting for people to start their …

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iOS 14 & Facebook Ads Updates: Here’s What You Should Know

Apple’s New Update + Facebook’s Changes A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important for personalized advertising unless their users opt-in. This will affect the way in which Facebook Pixels track and collect …

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Video Advertising – Google Partners Connect

All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting audiences on YouTube. We also learned about the various types of YouTube video ad products. If you weren’t able …

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Background: The Four Different Types of Keywords

Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …

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Background: A Note on Conquesting Keywords

Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …

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Essential Digital Marketing Formulas

There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know: CPC Cost Per Click Cost/Clicks CTR Click-Through Rate Clicks/Impressions Conversion Rate Conversion Rate Conversion/Clicks Return On Investment ROI (Gain from Investment – Cost …

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