What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
In the world of Internet marketing, PPC advertising is shrouded in myth and mystery. PPC, or pay-per-click advertising, is a type of digital marketing where you pay a fee every time your ad is clicked. With secret auctions and a long list of rules to follow, it can be daunting for people to start their …
The Question: When to implement SEO for your new website? So your website’s about to launch. Congratulations! You’ve spent countless hours picking fonts, color schemes, and the perfect layout. But while deciding between Moon Dream and Daisy one question has been plaguing your thoughts: When do I need to implement Search Engine Optimization (SEO) for …
When Should You Implement SEO For Your New Website? Read More »
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Facebook Metrics Definitions You Should Know: Total …
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …
Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …
Background: The Four Different Types of Keywords Read More »
In a previous blog post, we discussed some digital marketing terms & definitions. With that background knowledge, you’re ready to dive into some of the essential formulas for digital marketers. Don’t worry – we’ll keep it simple! These are formulas you need to know in order to successfully pass your Google Adwords exams & better …
