PPC Mythbusting

In the world of Internet marketing, PPC advertising is shrouded in myth and mystery. PPC, or pay-per-click advertising, is a type of digital marketing where you pay a fee every time your ad is clicked.  With secret auctions and a long list of rules to follow, it can be daunting for people to start their …

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When Should You Implement SEO For Your New Website?

So your website’s about to launch. Congratulations! You’ve spent countless hours picking fonts, color schemes, and the perfect layout. But while deciding between Moon Dream and Daisy one question has been plaguing your thoughts: When do I need to implement Search Engine Optimization (SEO) for my new website?  The short answer: SEO should always play …

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Background: The Four Different Types of Keywords

Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …

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Essential Digital Marketing Formulas

There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know: CPC Cost Per Click Cost/Clicks CTR Click-Through Rate Clicks/Impressions Conversion Rate Conversion Rate Conversion/Clicks Return On Investment ROI (Gain from Investment – Cost …

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