What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
May 21, 2024 was the annual Google Marketing Live event, where the tech giant announced its newest tools, products, and innovations. Below is a list of updated shopping features that the team at D4S believes you should know about. We’ve identified these four key features to make your business thrive in the “Era of AI.”
For the past 11 years, the team at D4S has been dedicated to our mission of helping clients execute digital marketing strategies the right way. And we are so pleased to announce that our efforts have paid off. At the beginning of April, we won four Titan Business Awards.
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Digital4Startups Named a 2022 Google Premier Partner We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in the US and the highest tier that a partner can reach. We are thrilled to achieve this milestone and look …
You may have heard that Google is planning to make an update to their keyword match types. The Digital4Startups team has put together some information related to the recent changes Google is making, and what type of implications this may have to your Paid Search campaigns. What’s Changing? The short version: Broad match modified is phasing out …
Apple’s New Update + Facebook’s Changes A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important for personalized advertising unless their users opt-in. This will affect the way in which Facebook Pixels track and collect …
iOS 14 & Facebook Ads Updates: Here’s What You Should Know Read More »
All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting audiences on YouTube. We also learned about the various types of YouTube video ad products. If you weren’t able …
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017 Read More »
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
Conversion Rate Optimization for Digital Marketers Read More »