What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn what local service ads are & best practices on how to use them from the marketing experts at Digital4Startups.
Learn what local service ads are & best practices on how to use them from the marketing experts at Digital4Startups.
SEO works best when implemented before your website launches—plan your keywords while designing your landing pages for maximum impact.
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
Lesson #27: Beware Of Keywords With Multiple Meanings Read More »
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
Lesson #26: Don’t Just Put Everything On Broad Match Read More »
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions they could receive Impression Share may be one of the most useful and least utilized metrics in search marketing – exact …
Lesson #25: Look to Impression Share For Missed Opportunities Read More »
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing …
Lesson #23: Rotate Your Facebook Ads Every 3 Days Read More »
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could potentially lower your overall ad performance. When it comes to search, a keyword should only ever show up once in …
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »
Yesterday, we discussed bid rules. But while bid rules can carry out a logic indefinitely, they do not regulate themselves. As a result, it is important to keep an eye on bid rules, and actively manage them. They are not “set it and forget it.” For example, many an advertiser has accidentally competed against themselves …
Lesson #21: Bid Rules Are Not Set It And Forget It Read More »
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …