How To

Google Business ProfileS: A Step-By-Step Success Guide

We’ve talked about Google Ads and Google Local Service Ads (LSAs), but we haven’t gone through one of the key elements for small businesses to build some credibility. A Google Business Profile —formally known as Google My Business Profile — is a great and important tool to verify your business on Google, get more reviews, and show up higher in the SERP. 

keywords with multiple meanings

Lesson #27: Beware Of Keywords With Multiple Meanings

So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …

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