Megan Hatch

How to Build Remarketing Campaigns That Drive Conversions

Campaign Structure, Networks, PPC Marketing Updates /

We’ve talked about the marketing funnel before, but where does remarketing come into play? Remarketing campaigns are designed to re-engage users who have shown interest in your company’s products or services, giving them another chance to convert. This helps brands re-engage interested audiences, improve conversion efficiency, and recover lost demand. In this blog post, we […]

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How do you show up in AI search results?

Google Ads Tips, Google Adwords, Networks, PPC Marketing Updates /

Best practices for AI search optimization Search doesn’t look the way it used to, as the keyword age is dead. ​Most search experiences in the past were built around a familiar format: a list of links, ranked by relevance. Now, that’s shifting as AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity are being used

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Understanding the Marketing Funnel: What Stage Matters Most for Your Business

Understanding the Marketing Funnel: What Stage Matters Most for Your Business

Campaign Structure, Google Ads Tips, PPC Marketing Updates, Terminology /

A practical framework for aligning strategy with customer intent When starting with digital marketing, most businesses know they need it. Fewer know where to allocate time and budget, or which stage in the marketing funnel to target. Some invest heavily in brand awareness but see little impact on revenue. Others concentrate on driving conversions without

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Ads are coming to ChatGPT: Here’s what you should know

Campaign Structure, Networks, PPC Marketing Updates /

What you should know about ChatGPT Ads in 2026 If you are thinking about the possibilities of running ads on ChatGPT in 2026, that thought is now a reality. A few weeks ago, OpenAI released a statement saying it’s bringing the low-cost subscription tier, ChatGPT Go, to the U.S. Although ads haven’t launched yet, we

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Here’s What Marketers Need to Know for 2026

Google Ads Tips, Google Adwords, PPC Marketing Updates, Services /

How To Prepare For 2026 It’s officially 2026, and AI continues to reshape digital marketing at every level. Marketers face rapid shifts in strategy, platform behavior, and audience expectations.  The next phase of digital work demands sharper planning, stronger signals, and assets built for AI-driven environments. If you’re wondering what’s in store for 2026, continue

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How To Win Black Friday 2025 & The Holiday Season

Google Ads Tips, Google Adwords, Google Performance Max, Google Search Ads, Google Shopping Ads, PPC Marketing Updates /

How To Win Black Friday 2025 The 2025 holiday season will look different. AI and constant digital change are reshaping how people search, shop, and judge brands. As the year comes to a close, marketers are already preparing for Black Friday and the holidays. Competition will be fierce, and timing matters more than ever. Here’s

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