Bots vs. Your Budget: How To Fight PPC Bot Traffic
Learn all about what PPC bot traffic is, how to spot it, and tips on how to protect your campaigns from fraud.
Digital4Startups Is Officially A Titan of Business!
This month, Digital4Startups won 4 awards from the Titans of Business! Read on to hear our heartfelt thanks to everyone who has supported us.
D4S Named a 2022 Google Premier Partner
Digital marketing agency Digital4Startups Inc. has achieved 2022 Premier Partner status in the Google Partners program.
Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Google Releases Mobile App Extensions
Google’s new mobile app extensions streamline app downloads. Maximize this feature—contact us to optimize your mobile ads.
Background: An Introduction to Bid Rules
Bid rules help manage large keyword lists, but they need careful use. Want smarter automation? Reach out to Digital4Startups.
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)
When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.