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Background: The Difference Between The Search & Display Networks

Background, Uncategorized / By

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

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Lesson #3: Make Sure Your Ads Are Only Showing In The Regions That Offer Your Product Or Service

Campaign Structure / By

Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads and you’re located in the USA, your ads will show up everywhere in the USA. This is a problem …

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