When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.
“Shoe” and “shoes” aren’t the same in Google Ads. Include both in your campaigns and see which one performs better for your audience.
Ad position shows where your ad appears on Google. It changes with every auction, and your “average position” tells how often your ad lands in top spots.
Automated bidding in Google Ads can optimize for clicks or conversions, but it’s not always ideal for beginners. Start with manual bidding to maintain control over costs and performance.
Paid ads run on an auction model — you bid the max you’re willing to pay per click, but you almost always spend less. That’s how PPC platforms like Google Ads and Facebook manage cost efficiency.
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show.
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters.
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI).
