PPC Marketing Updates

Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.

Lesson #19: Never Put More Than One Keyword Type In the Same Ad Group or Campaign

Campaign Structure, Default / By

Earlier this week, we discussed the four different types of keywords: brand, non-brand/generic, competitive and long-tail. Since long-tail keywords can fall under any of the other three categories though, for today’s discussion, we will only refer to the three main keyword types: brand, non-brand/generic and competitive. When it comes to these types of keywords, never …

Lesson #19: Never Put More Than One Keyword Type In the Same Ad Group or Campaign Read More »

Background: A Note on Conquesting Keywords

Background, Campaign Structure, Networks / By

Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong performance from a conquesting campaign. You won’t get it. Quality scores will be low, CTRs will be low, and …

Background: A Note on Conquesting Keywords Read More »

Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy

Campaign Structure / By

One of the key factors that determines whether an ad shows up for a particular search query is how relevant the algorithm determines the ad to be to the query. At the same time, by providing users with ads that contain the keywords in their search queries, it’s more likely the user will find the …

Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy Read More »

Scroll to Top