How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
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PPC Marketing Updates
Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
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Google Marketing Live Shopping Ad Announcements You Should Know About
Google recently held their annual Marketing Live event. If you missed it, Digital4Startups has the main topics that you need to know.
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Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Smart bidding: Friend or foe? Read More »
Conversion Rate Optimization for Digital Marketers
CVR helps improve website performance by testing changes to design, content, and CTAs to boost key actions and overall ROI.
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Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
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Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
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Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
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Lesson #27: Beware Of Keywords With Multiple Meanings
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups.
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Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
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