Master Marketing Blog
Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click
Campaign Structure
Shocking, right? Advertisers most of the time pay LESS than their maximum bid per click. The Actual Cost Per Click (CPC) is the final amount charged for a click. There are a few factors that … Read More
Digital Marketing Terms Cheat Sheet
Uncategorized
We’ve talked a lot about different aspects of digital marketing that you need to know to be one of the pros. Including, but not limited to keyword match types, the different Google Adwords platforms, and … Read More
Background: Networks: The Wide World of Facebook
Background, Networks
We’ve talked about other marketing platforms like MSN, Yahoo, and Google Ads. But one of the big platforms we have yet to discuss is the wide world of Facebook. So, let’s dive in! Facebook is not a … Read More
Running Ads on the Yahoo Network
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When it comes to cost-per-click (CPC) display advertising, the two main display networks are the Google Display Network (GDN) and the Yahoo Display Network. When we discussed the two main search networks, Google & MSN, … Read More
Background: Search Networks: Google & MSN
Background, Networks
The two biggest search networks are Google and Microsoft Bing (MSN). There used to be a third big search network, Yahoo, but in 2010, Yahoo and MSN combined their networks, and now, advertising through MSN … Read More
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
Campaign Structure, Default
Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice. To start off, do not use more than one match type in the same ad group. Rather, … Read MoreLesson #7: Do Not Block Relevant Search Queries With Negative Keywords
Campaign Structure
What are relevant search queries? It’s pretty self-explanatory, but they are search queries that match content the user is looking for. We have discussed the various match types and how to use a search query … Read MoreBackground: Negative Keywords & Negative Keyword Match Types
Background
Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, … Read More