Master Marketing Blog
Lesson #20: Don’t Forget Long Tail Keywords
Campaign Structure, Default
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance. Read More
Lesson #19: Don’t Mix Keyword Types
Campaign Structure, Default
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs. Read More
Lesson #18: Bidding on Brand Keywords
Campaign Structure
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click. Read More
Background: The Four Different Types of Keywords
Background, Terminology
In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy. Read More
Lesson #17: Send Customers To The Most Relevant Landing Page
Campaign Structure
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions. Read More
Lesson #16: TEST, TEST, TEST!
Campaign Structure
Great digital marketers never stop testing. From ads to keywords, every decision should be driven by data. Regular testing reveals what works, what doesn’t, and how to improve ROI — but only act when results are statistically significant. Read More
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)
Campaign Structure
When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best. Read More
Background: A Note on Conquesting Keywords
Background, Campaign Structure, Networks
Bidding on competitor keywords (conquesting) is controversial. It rarely performs well, hurts account quality if mixed with other campaigns, and may break advertising laws if done incorrectly. Keep it separate, transparent, and compliant. Read More