Master Marketing Blog

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D4S Named a 2022 Google Premier Partner

Company News, Uncategorized

Digital marketing agency Digital4Startups Inc. has achieved 2022 Premier Partner status in the Google Partners program. Read More

Breaking Down The Google Match Type Changes

Background

Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes Read More

iOS 14 & Facebook Ads Updates: Here’s What You Should Know

Background

With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them. Read More

Video Advertising – Google Partners Connect

Background, Uncategorized

Learn the latest on YouTube ads! Digital4Startups hosted Google Partners Connect, diving into targeting, ad placement, & YouTube ad products. Read More
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D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017

Company News, Events

Reva Minkoff joins Google’s Becky Bush at Pubcon to share insights on how digital marketing impacts small and medium businesses. Read More
conversion rate optimization for digital marketers

Conversion Rate Optimization for Digital Marketers

Campaign Structure

CVR helps improve website performance by testing changes to design, content, and CTAs to boost key actions and overall ROI. Read More

How To Market A Product on Amazon

Amazon Marketing, Networks

Learn how to market your product on Amazon with optimized images, keyword-rich listings, clear details, and reviews that build trust. Read More
keyword match types description from Google

Lesson #29: Don’t Only Run On Exact Match

Campaign Structure

Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights. Read More

Lesson #28: Don’t Turn On Conversion Optimization Too Soon

Campaign Structure

Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively. Read More
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