Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
Campaign Structure, Default
Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice.
To start off, do not use more than one match type in the same ad group. Rather, … Read More
Lesson #7: Do Not Block Relevant Search Queries With Negative Keywords
Campaign Structure
We have discussed the various match types and how to use a search query report to ensure that your ads show up for the appropriate search queries. Before we go much further in our discussion … Read More
Background: Negative Keywords & Negative Keyword Match Types
Background
Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, … Read More
Keyword Match Types Explained
Uncategorized
Google has four different keyword match types:
Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, … Read More
Lesson #6: Have More Than One Ad Running At A Time
Campaign Structure
Whether your campaign is running in Facebook, Google AdWords, or Bing Search, whether it’s a display campaign or a search campaign, one rule always applies: always have more than one ad running at a time.
If … Read More
Lesson #5: Search Query Reports: A Marketer’s Best Friend
Campaign Structure
Whether you want to pull them at the MCC level or through the AdWords interface, nothing is more important in determining the effectiveness of your search marketing program than looking at your account’s search query … Read More
Lesson #4: Don’t Forget To Set Budgets
Campaign Structure
AdWords, MSN, and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. … Read More
Background: The Difference Between The Search & Display Networks
Background, Uncategorized
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important … Read More
Lesson #3: Make Sure Your Ads Are Only Showing In The Regions That Offer Your Product Or Service
Campaign Structure
Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign.
If you do not change the settings of your ads … Read More
