Master Marketing Blog
Lesson #4: Don’t Forget To Set Budgets
Campaign Structure
AdWords, MSN, and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. … Read MoreBackground: The Difference Between The Search & Display Networks
Background, Uncategorized
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important … Read MoreLesson #3: Make Sure Your Ads Are Only Showing In The Regions That Offer Your Product Or Service
Campaign Structure
Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads … Read MoreLesson #2: Only Run On Devices Your Website Or Company Supports
Campaign Structure
Once again this lesson centers on campaign settings. What is the goal of your AdWords campaign? On what devices can it be completed? 1. If you do not have a mobile site or if your site … Read MoreLesson #1: Search and Display Campaigns Must Remain Separate
Campaign Structure
In Google AdWords, check your campaign settings (the “Settings” tab). Under “Networks & Devices,” does it say “All” next to Networks? If so, your campaign is set up to show in both the search and … Read MoreWelcome To Digital4Startups.com
Company News
So you have a start-up. Congratulations! What now? Even the best ideas never gain traction if people don’t hear about them. That’s where Digital 4 Startups comes in. Many sites exist to explain digital marketing to … Read More64-69 of 69