Master Marketing Blog

Generic Keywords for SEO & AdWords

Campaign Structure

Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups. Read More
rotate facebook ads to avoid ad fatigue

Lesson #23: Rotate Your Facebook Ads Every 3 Days

Campaign Structure

Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups. Read More

Lesson #22: Remove All Duplicate Keywords From Search Campaigns!

Campaign Structure, Default

Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup. Read More

Google Releases Mobile App Extensions

Uncategorized

Google’s new mobile app extensions streamline app downloads. Maximize this feature—contact us to optimize your mobile ads. Read More

Lesson #21: Bid Rules Are Not Set It And Forget It

Campaign Structure

Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups. Read More

Background: An Introduction to Bid Rules

Background, Terminology

Bid rules help manage large keyword lists, but they need careful use. Want smarter automation? Reach out to Digital4Startups. Read More

Lesson #20: Don’t Forget Long Tail Keywords

Campaign Structure, Default

Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance. Read More

Lesson #19: Don’t Mix Keyword Types

Campaign Structure, Default

Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs. Read More
bidding on brand keywords blog image

Lesson #18: Bidding on Brand Keywords

Campaign Structure

Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click. Read More
46-54 of 82
Scroll to Top