Master Marketing Blog
Lesson #17: Send Customers To The Most Relevant Landing Page
Campaign Structure
An advertiser has a beautiful expensive landing page or homepage that shows off the large array of products available on their site. But that doesn’t mean it’s the right page to send paid traffic to. … Read More
Lesson #16: TEST, TEST, TEST!
Campaign Structure
The good digital marketers all know one big secret – they test, test, and test some more. Testing is digital marketing’s largest advantage when it comes to the advertising space. Because the field is quantitatively driven … Read More
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)
Campaign Structure
Earlier we discussed how important it is for an advertiser to run more than one ad at a time. But if an advertiser is running 3-5 ads per campaign at a time, how can they … Read More
Background: A Note on Conquesting Keywords
Background, Campaign Structure, Networks
Conquesting Keywords refer to keywords that are competitor’s brand names or terms. Advertising on competitor’s keywords is a very contentious topic in the industry, but here are some words of wisdom: 1. Do NOT expect strong … Read More
Google Product Search To Become Google Shopping
Default
In the eCommerce space? A big search development almost went under the radar on Thursday when Google announced that it would discontinue Google Product Search (formerly Froogle) and turn it into Google Shopping. The new … Read More
Essential Digital Marketing Formulas
Background, Terminology
In a previous blog post, we discussed some digital marketing terms & definitions. With that background knowledge, you’re ready to dive into some of the essential formulas for digital marketers. Don’t worry – we’ll keep … Read More
Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy
Campaign Structure
One of the key factors that determines whether an ad shows up for a particular search query is how relevant the algorithm determines the ad to be to the query. At the same time, by … Read More
Lesson #13: Don’t Forget Plurals
Campaign Structure
As part of keyword research, one thing to note is to always look at plurals. In Google AdWords, the plural version of a keyword is not the same as its singular version. As a result, … Read More