Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups. Read More
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Campaign Structure
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups. Read More
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Campaign Structure, Default
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup. Read More
Google Releases Mobile App Extensions
Uncategorized
Google’s new mobile app extensions streamline app downloads. Maximize this feature—contact us to optimize your mobile ads. Read More
Lesson #21: Bid Rules Are Not Set It And Forget It
Campaign Structure
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups. Read More
Background: An Introduction to Bid Rules
Background, Terminology
Bid rules help manage large keyword lists, but they need careful use. Want smarter automation? Reach out to Digital4Startups. Read More
Lesson #20: Don’t Forget Long Tail Keywords
Campaign Structure, Default
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance. Read More
Lesson #19: Don’t Mix Keyword Types
Campaign Structure, Default
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs. Read More
Lesson #18: Bidding on Brand Keywords
Campaign Structure
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click. Read More