Master Marketing Blog
Lesson #29: Don’t Only Run On Exact Match
Campaign Structure
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights. Read More
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Campaign Structure
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively. Read More
Happy Birthday Digital4Startups!
Company News
Celebrate with us! Digital4Startups turns 2—25+ clients, Google Partner status, and so much more. Here’s to the next chapter. Read More
We’re Google Partner Certified!
Company News, Networks
Digital4Startups is officially a Google Partner! Gain smarter strategy and certified expertise—contact us for your Google ads needs. Read More
Facebook Insights & Analytics Metrics Explained
Networks, Terminology
Confused by Facebook metrics? We break down what each one means. Reach out to Digital4Startups for smarter Facebook strategy. Read More
Update: New-ish Option Changes Google Match Types
Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help. Read More
Lesson #27: Beware Of Keywords With Multiple Meanings
Campaign Structure
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups. Read More
Lesson #26: Don’t Just Put Everything On Broad Match
Campaign Structure
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us. Read More