Master Marketing Blog
Lesson #25: Look to Impression Share For Missed Opportunities
Campaign Structure, Default
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions … Read More
Generic Keywords for SEO & AdWords
Campaign Structure
When bidding on generic keywords, the most important thing is not to get too carried away. What do I mean by this? Advertisers who make mistakes bidding on generic keywords tend to fall prey to … Read More
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Campaign Structure
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days … Read More
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Campaign Structure, Default
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could … Read More
Google Releases Mobile App Extensions
Uncategorized
We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an … Read More
Lesson #21: Bid Rules Are Not Set It And Forget It
Campaign Structure
Yesterday, we discussed bid rules. But while bid rules can carry out a logic indefinitely, they do not regulate themselves. As a result, it is important to keep an eye on bid rules, and actively … Read More
Background: An Introduction to Bid Rules
Background, Terminology
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine … Read More
Lesson #20: Don’t Forget Long Tail Keywords
Campaign Structure, Default
So why are long tail keywords so important? As we continue this week’s foray into keywords, it is important not to forget about long tail keywords. Long tail keywords are keywords, generally 3-5 words long, … Read More