Master Marketing Blog
Facebook Insights & Analytics Metrics Explained
Networks, Terminology
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics … Read More
Update: New-ish Option Changes Google Match Types
Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under … Read More
Lesson #27: Beware Of Keywords With Multiple Meanings
Campaign Structure
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should … Read More
Lesson #26: Don’t Just Put Everything On Broad Match
Campaign Structure
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for … Read More
Lesson #25: Look to Impression Share For Missed Opportunities
Campaign Structure, Default
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions … Read More
Generic Keywords for SEO & AdWords
Campaign Structure
When bidding on generic keywords, the most important thing is not to get too carried away. What do I mean by this? Advertisers who make mistakes bidding on generic keywords tend to fall prey to … Read More
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Campaign Structure
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days … Read More
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Campaign Structure, Default
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could … Read More