Master Marketing Blog

Lesson #27: Beware Of Keywords With Multiple Meanings

Campaign Structure

So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should … Read More

Lesson #26: Don’t Just Put Everything On Broad Match

Campaign Structure

Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for … Read More

Lesson #25: Look to Impression Share For Missed Opportunities

Campaign Structure, Default

How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions … Read More

Generic Keywords for SEO & AdWords

Campaign Structure

When bidding on generic keywords, the most important thing is not to get too carried away. What do I mean by this? Advertisers who make mistakes bidding on generic keywords tend to fall prey to … Read More

Lesson #23: Rotate Your Facebook Ads Every 3 Days

Campaign Structure

So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days … Read More

Lesson #22: Remove All Duplicate Keywords From Search Campaigns!

Campaign Structure, Default

So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could … Read More

Google Releases Mobile App Extensions

Uncategorized

We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an … Read More

Lesson #21: Bid Rules Are Not Set It And Forget It

Campaign Structure

Yesterday, we discussed bid rules. But while bid rules can carry out a logic indefinitely, they do not regulate themselves. As a result, it is important to keep an eye on bid rules, and actively … Read More

Background: An Introduction to Bid Rules

Background, Terminology

Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its … Read More