Master Marketing Blog
Happy Birthday Digital4Startups!
Company News
Today is digital4startups’ 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for … Read More
We’re Google Partner Certified!
Company News, Networks
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources … Read MoreWe’ve Missed You!
Uncategorized
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a … Read More
Facebook Insights & Analytics Metrics Explained
Networks, Terminology
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics … Read More
Update: New-ish Option Changes Google Match Types
Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under … Read More
Lesson #27: Beware Of Keywords With Multiple Meanings
Campaign Structure
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should … Read More
Lesson #26: Don’t Just Put Everything On Broad Match
Campaign Structure
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for … Read More
Lesson #25: Look to Impression Share For Missed Opportunities
Campaign Structure, Default
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions … Read More