Master Marketing Blog

Lesson #29: Don’t Only Run On Exact Match

Campaign Structure

What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as … Read More

Lesson #28: Don’t Turn On Conversion Optimization Too Soon

Campaign Structure

When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the … Read More

Happy Birthday Digital4Startups!

Company News

Today is digital4startups’ 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for … Read More

We’re Google Partner Certified!

Company News, Networks

Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources … Read More

We’ve Missed You!

Uncategorized

And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills.  They even have a … Read More

Facebook Insights & Analytics Metrics Explained

Networks, Terminology

Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics … Read More

Update: New-ish Option Changes Google Match Types

Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates

Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under … Read More

Lesson #27: Beware Of Keywords With Multiple Meanings

Campaign Structure

So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should … Read More

Lesson #26: Don’t Just Put Everything On Broad Match

Campaign Structure

Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for … Read More