What Are LLMs? What You Need To Know About The Future Of AI Search
Learn what LLMs are and how large language models are transforming AI search and the future of technology.
Terminology
All Things Conversion Tracking: What is it? Why is it important? And How To Set It Up?
Get tips from Digital4Startups on all things conversion tracking – what it is, why it matters, and how to set it up.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
PPC Mythbusting
Today, we’re busting the biggest PPC marketing myths so you can unlock the true potential of digital advertising—without the mystery.
When Should You Implement SEO For Your New Website?
SEO works best when implemented before your website launches—plan your keywords while designing your landing pages for maximum impact.
Facebook Insights & Analytics Metrics Explained
Sometimes it’s amazing what a Google search won’t yield. With all the changes going on on Facebook, it’s important to understand the definitions of the metrics they provide. Below are the definitions of the metrics provided when you export data from Facebook Insights at the Facebook post level: Facebook Metrics Definitions You Should Know: Total …
Background: An Introduction to Bid Rules
So what exactly are bid rules? Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the …
Background: The Four Different Types of Keywords
In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy.
Essential Digital Marketing Formulas
You don’t need to be a math whiz to master digital marketing. Learn five simple formulas that’ll help you understand your data and improve ad performance.
Background: Negative Keywords & Negative Keyword Match Types
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters.