What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
Lesson #26: Don’t Just Put Everything On Broad Match Read More »
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.
The more your ad matches what users search for, the better it performs. Using search keywords in your ad copy improves CTR and quality score, helping your ads show up more often at a lower cost.
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show.
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters.
