Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
search queries
Lesson #17: Send Customers To The Most Relevant Landing Page
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.
Lesson #14: When Possible, Use The Ad Group’s Keywords in Its Ad Copy
The more your ad matches what users search for, the better it performs. Using search keywords in your ad copy improves CTR and quality score, helping your ads show up more often at a lower cost.
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization.
Lesson #7: Fix Negative Keyword Mistakes That Cost You Clicks
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show.
Background: Negative Keywords & Negative Keyword Match Types
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters.
Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.