Digital4Startups Is Officially A Titan of Business!
This month, Digital4Startups won 4 awards from the Titans of Business! Read on to hear our heartfelt thanks to everyone who has supported us.
search marketing
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
D4S Named a 2022 Google Premier Partner
Digital marketing agency Digital4Startups Inc. has achieved 2022 Premier Partner status in the Google Partners program.
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #27: Beware Of Keywords With Multiple Meanings
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
Lesson #26: Don’t Just Put Everything On Broad Match Read More »
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
So, why should you remove duplicate keywords from Google search campaigns? The short answer: you should remove duplicate keywords from your Google search campaigns because they would essentially be competing against each other. This could potentially lower your overall ad performance. When it comes to search, a keyword should only ever show up once in …
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »
Google Releases Mobile App Extensions
We interrupt our regularly scheduled programming to bring you a really exciting announcement from Google. Google has now fully released mobile app extensions as an ad extension option for its mobile ads. Ad extensions are an extra line/feature of a text ad that Google appends to the ad. Some other current ad extensions include phone …