Lesson #7: Fix Negative Keyword Mistakes That Cost You Clicks
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show.
negative keyword
Background: Negative Keywords & Negative Keyword Match Types
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters.