long-tail keywords

Lesson #20: Don’t Forget Long Tail Keywords

Campaign Structure, Default / By digital4startups

So why are long tail keywords so important? As we continue this week’s foray into keywords, it is important not to forget about long tail keywords. Long tail keywords are keywords, generally 3-5 words long, that a user would encounter when looking for a more specific query. While “shoes,” or even “red shoes,” are not …

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Background: The Four Different Types of Keywords

Background, Terminology / By digital4startups

Not only are there a variety of keyword match types, but there are also different types or categories of keywords that are commonly used to help classify the different keywords within an account. Understanding the four different types of keywords will make it much easier to understand and plan the strategy for an account. The different types …

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long-tail keywords

Lesson #20: Don’t Forget Long Tail Keywords

Background: The Four Different Types of Keywords

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