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Lesson #5: Search Query Reports: A Marketer’s Best Friend

Whether you want to pull them at the MCC level or through the AdWords interface, nothing is more important in determining the effectiveness of your search marketing program than looking at your account’s search query report (sometimes abbreviated SQR). To find a search query report in the AdWords interface, make sure your Keywords Tab is …

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Background: The Difference Between The Search & Display Networks

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

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Lesson #3: Make Sure Your Ads Are Only Showing In The Regions That Offer Your Product Or Service

Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads and you’re located in the USA, your ads will show up everywhere in the USA. This is a problem …

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Lesson #1: Search and Display Campaigns Must Remain Separate

In Google AdWords, check your campaign settings (the “Settings” tab). Under “Networks & Devices,” does it say “All” next to Networks?  If so, your campaign is set up to show in both the search and display networks. For a search campaign, change your network setting to “Search.” For a display campaign, change your network setting …

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