When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn how & when to use Google Demand Gen campaigns from the PPC marketing experts at Digital4Startups. Read more.
Google Adwords
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Digital4Startups Is Officially A Titan of Business!
This month, Digital4Startups won 4 awards from the Titans of Business! Read on to hear our heartfelt thanks to everyone who has supported us.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
D4S Named a 2022 Google Premier Partner
Digital marketing agency Digital4Startups Inc. has achieved 2022 Premier Partner status in the Google Partners program.
Breaking Down The Google Match Type Changes
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
Video Advertising – Google Partners Connect
Learn the latest on YouTube ads! Digital4Startups hosted Google Partners Connect, diving into targeting, ad placement, & YouTube ad products.
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
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