What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Digital4Startups
Digital4Startups Is Officially A Titan of Business!
For the past 11 years, the team at D4S has been dedicated to our mission of helping clients execute digital marketing strategies the right way. And we are so pleased to announce that our efforts have paid off. At the beginning of April, we won four Titan Business Awards.
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
When Should You Implement SEO For Your New Website?
The Question: When to implement SEO for your new website? So your website’s about to launch. Congratulations! You’ve spent countless hours picking fonts, color schemes, and the perfect layout. But while deciding between Moon Dream and Daisy one question has been plaguing your thoughts: When do I need to implement Search Engine Optimization (SEO) for …
When Should You Implement SEO For Your New Website? Read More »
D4S Named a 2022 Google Premier Partner
Digital4Startups Named a 2022 Google Premier Partner We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in the US and the highest tier that a partner can reach. We are thrilled to achieve this milestone and …
Breaking Down The Google Match Type Changes
You may have heard that Google is planning to make an update to their keyword match types. The Digital4Startups team has put together some information related to the recent changes Google is making, and what type of implications this may have to your Paid Search campaigns. What’s Changing? The short version: Broad match modified is phasing out …
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017 Read More »
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »
Happy Birthday Digital4Startups!
Today is digital4startups’ 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for the ride. We’ve worked with over 25 companies of various shapes and sizes from all corners of the globe, and …
We’re Google Partner Certified!
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources and insights. It also means that all of our employees have Google certifications under their belts, giving us an upper …