What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Digital4Startups
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »
Happy Birthday Digital4Startups!
Today is our 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for the ride. We’ve worked with over 25 companies of various shapes and sizes from all corners of the globe, and …
We’ve Missed You!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #27: Beware Of Keywords With Multiple Meanings
Some brand names are fairly common. Others are named after common objects. But unless you’re “the Cheesecake Factory,” many of these brand names may not work well for search. For example, a search for “Sound-Bar,” the popular Chicago nightclub, yields many ads for sound bars, a now popular piece of electronic equipment. “Next,” the amazing …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #25: Look to Impression Share For Missed Opportunities
Impression Share may be one of the most useful and least utilized metrics in search marketing – exact match impression share, that is. Utilizable for the search network only, exact match impression share tells the advertiser what percentage of the possible impressions for their keywords (taking match types into account) the ads are showing up on. …
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Lesson #23: Rotate Your Facebook Ads Every 3 Days
When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing well – even the best performing ad will stop performing well …
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Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
When it comes to search, a keyword should only ever show up once in an account. Having keywords in different places eligible to show ads for the same search query can lead to two key things. First off, the advertiser is bidding against themselves in the bid auction, increasing the amount they are paying per …
Lesson #22: Remove All Duplicate Keywords From Search Campaigns! Read More »