What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn what local service ads are & best practices on how to use them from the marketing experts at Digital4Startups.
PPC Marketing Updates
Stay up to date with ppc marketing updates from experts like Reva Minkoff & the Digital4Startups team.
Maximize Your Google Ads Success with AI Tools
Discover top AI-powered Google Ads tools to optimize your campaigns and streamline your advertising efforts with tips from the D4S team.
When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn how & when to use Google Demand Gen campaigns from the PPC marketing experts at Digital4Startups. Read more.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Google Marketing Live Shopping Ad Announcements You Should Know About
Google recently held their annual Marketing Live event. If you missed it, Digital4Startups has the main topics that you need to know.
Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Conversion Rate Optimization for Digital Marketers
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
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