What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn what local service ads are & best practices on how to use them from the marketing experts at Digital4Startups.
Learning Google Ads? Get updates, tips & tricks, and more from marketing experts at the Digital4Startups team.
Learn what local service ads are & best practices on how to use them from the marketing experts at Digital4Startups.
Discover top AI-powered Google Ads tools to optimize your campaigns and streamline your advertising efforts with tips from the D4S team.
Learn how & when to use Google Demand Gen campaigns from the PPC marketing experts at Digital4Startups. Read more.
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
Conversion Rate Optimization for Digital Marketers Read More »
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon Read More »
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
Lesson #27: Beware Of Keywords With Multiple Meanings Read More »