Google Adwords

Explore the latest updates from Google Adwords, as explained by marketing experts on the Digital4Startups team.

Google Business ProfileS: A Step-By-Step Success Guide

We’ve talked about Google Ads and Google Local Service Ads (LSAs), but we haven’t gone through one of the key elements for small businesses to build some credibility. A Google Business Profile —formally known as Google My Business Profile — is a great and important tool to verify your business on Google, get more reviews, and show up higher in the SERP. 

Update: New-ish Option Changes Google Match Types

Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …

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