Google Adwords

Explore the latest updates from Google Adwords, as explained by marketing experts on the Digital4Startups team.

Update: New-ish Option Changes Google Match Types

Default, Google Ads Tips, Google Adwords, Google Search Ads, Google Updates / By

Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …

Update: New-ish Option Changes Google Match Types Read More »

Keyword Match Types Explained

Google Ads Tips, Google Adwords, Google Search Ads, Google Updates, Uncategorized / By

Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword.  ex. shoes -> red shoes, blue shoes, …

Keyword Match Types Explained Read More »

Scroll to Top