Tips To Increase Sales This Holiday Season!
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Google Adwords
Explore the latest updates from Google Adwords, as explained by marketing experts on the Digital4Startups team.
Google Shopping Updates for the Holiday Season
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Maximize Your Google Ads Success with AI Tools
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
When & How To Use Demand Gen Campaign? (2025 Google Updates)
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
How to Use Performance Max To Your Advantage
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
Update: New-ish Option Changes Google Match Types Read More »
Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
Lesson #4: Don’t Forget To Set Budgets
Setting Campaign Budgets AdWords, Microsoft Network (MSN), and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take advantage of these opportunities. They are a great safeguard to make sure that you don’t spend more than you …