Master Marketing Blog
Background: Search Networks: Google & MSN
Background, Networks
The two largest search networks are Google and Microsoft Bing. After Yahoo and MSN merged in 2010, their networks combined — making Google, Bing, and Yahoo responsible for over 95% of U.S. searches, with Google leading at two-thirds of the total. Read More
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
Campaign Structure, Default
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization. Read More
Lesson #7: Fix Negative Keyword Mistakes That Cost You Clicks
Campaign Structure
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show. Read More
Background: Negative Keywords & Negative Keyword Match Types
Background, Terminology
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters. Read More
Keyword Match Types Explained
Google Ads Tips, Google Adwords, Google Search Ads, Google Updates, Uncategorized
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Read More
Lesson #6: Have More Than One Ad Running At A Time
Campaign Structure
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI). Read More
Lesson #4: Don’t Forget To Set Budgets
Campaign Structure, Google Adwords
Setting smart Google Ads and Microsoft Advertising budgets helps control spend and avoid surprises. Use both daily and account-level budgets to safeguard your campaigns. Since Google may exceed daily limits by up to 25%, set your cap slightly below your max spend. Even if funds are flexible, an account-level budget ensures you never exceed what you planned. Read More
Background: The Difference Between The Search & Display Networks
Background, Uncategorized
The Google Search Network and Display Network serve different purposes, audiences, and metrics. To optimize your PPC campaigns, it’s crucial to understand how each works — and the consumer mindset behind every click or impression. Read More