Master Marketing Blog
Background: Networks: The Wide World of Facebook
Background, Networks
Facebook ads rely on audience targeting, not search intent. Since users aren’t actively looking for your product, your ad must stand out, grab attention, and motivate them to take action. Read More
Running Ads on the Yahoo Network
Uncategorized
The two major cost-per-click display networks are Google Display Network (GDN) and Yahoo Display Network. After the 2010 MSN–Yahoo merger, Yahoo took over MSN’s display network, becoming Google’s main competitor in display advertising. Read More
Background: Search Networks: Google & MSN
Background, Networks
The two largest search networks are Google and Microsoft Bing. After Yahoo and MSN merged in 2010, their networks combined — making Google, Bing, and Yahoo responsible for over 95% of U.S. searches, with Google leading at two-thirds of the total. Read More
Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group
Campaign Structure, Default
When managing Google Ads, use only one keyword match type per ad group. Separating match types into individual ad groups improves performance tracking, control, and optimization. Read More
Lesson #7: Fix Negative Keyword Mistakes That Cost You Clicks
Campaign Structure
Target searches that matter. Check your search query report and make sure your negative keywords aren’t blocking ads you actually want to show. Read More
Background: Negative Keywords & Negative Keyword Match Types
Background, Terminology
Negative keywords keep your Google Ads and PPC campaigns efficient by filtering out unwanted traffic. Choose the right match types to improve click-through rates, increase conversions, and focus your budget where it matters. Read More
Keyword Match Types Explained
Google Ads Tips, Google Adwords, Google Search Ads, Google Updates, Uncategorized
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Read More
Lesson #6: Have More Than One Ad Running At A Time
Campaign Structure
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI). Read More