Master Marketing Blog

Background: Negative Keywords & Negative Keyword Match Types

Background

Negative Keywords allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, … Read More

Keyword Match Types Explained

Google Ads Tips, Google Adwords, Google Search Ads, Google Updates, Uncategorized

Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches … Read More

Lesson #6: Have More Than One Ad Running At A Time

Campaign Structure

Whether your campaign is running in Facebook, Google AdWords, or Bing Search, whether it’s a display campaign or a search campaign, one rule always applies: always have more than one ad running at a time. If … Read More

Lesson #4: Don’t Forget To Set Budgets

Campaign Structure, Google Adwords

Setting Campaign Budgets AdWords, Microsoft Network (MSN), and a number of other platforms all contain opportunities for users to set the budgets at both the account level and the daily (or monthly, for MSN) level. Take … Read More

Background: The Difference Between The Search & Display Networks

Background, Uncategorized

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important … Read More

Lesson #3: Make Sure Your Ads Are Only Showing In The Regions That Offer Your Product Or Service

Campaign Structure

Once again, Campaign Settings can make all the difference in your ad campaign’s performance. Today’s lesson focuses on checking the Geographic Settings of your ad campaign. If you do not change the settings of your ads … Read More

Lesson #2: Target Devices Your Website Or Company Supports

Campaign Structure

Once again this lesson centers on campaign settings. What is the goal of your AdWords campaign? On what devices can it be completed? 1. If you do not have a mobile site or if your site … Read More

Why Choose Digital4Startups?

Company News

So you have a start-up. Congratulations! What now? Even the best ideas never gain traction if people don’t hear about them. That’s where Digital4Startups comes in. Many sites exist to explain digital marketing to absolute beginners. … Read More