There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know:
CPC |
Cost Per Click | Cost/Clicks |
CTR |
Click-Through Rate | Clicks/Impressions |
Conversion Rate |
Conversion Rate | Conversion/Clicks |
Return On Investment |
ROI | (Gain from Investment – Cost of Investment) / Cost of Investment |
Percent Change |
% Change | (Old – New) / Old |