Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
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Lesson #27: Beware Of Keywords With Multiple Meanings
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups.
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Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
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Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
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Generic Keywords for SEO & AdWords
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
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Lesson #23: Rotate Your Facebook Ads Every 3 Days
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.
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Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
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Google Releases Mobile App Extensions
Google’s new mobile app extensions streamline app downloads. Maximize this feature—contact us to optimize your mobile ads.
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Lesson #21: Bid Rules Are Not Set It And Forget It
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups.
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Background: An Introduction to Bid Rules
Bid rules help manage large keyword lists, but they need careful use. Want smarter automation? Reach out to Digital4Startups.
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