What are Local Service Ads? How to take advantage of Other ad opportunities on Google
Learn all about different tips & tricks for Google Performance Max campaigns from the experts at Digital4Startups.
What Are Google’s AI overviews? Should You Be Concerned About Them?
What are AI Overviews? And how do they work? Learn about Google’s new search feature and if it’s here to stay in the D4S marketing blog
Google Marketing Live Shopping Ad Announcements You Should Know About
May 21, 2024 was the annual Google Marketing Live event, where the tech giant announced its newest tools, products, and innovations. Below is a list of updated shopping features that the team at D4S believes you should know about. We’ve identified these four key features to make your business thrive in the “Era of AI.”
Digital4Startups Is Officially A Titan of Business!
For the past 11 years, the team at D4S has been dedicated to our mission of helping clients execute digital marketing strategies the right way. And we are so pleased to announce that our efforts have paid off. At the beginning of April, we won four Titan Business Awards.
Smart bidding: Friend or foe?
What is smart bidding? Smart bidding seems like an obvious strategy to implement based on the name, but what is it? Smart bidding is a bidding strategy that utilizes AI to factor in historical data and audience signals to optimize for conversions or conversion value in every auction. These audience signals provide context to the …
D4S Named a 2022 Google Premier Partner
Digital4Startups Named a 2022 Google Premier Partner We are pleased to announce that Digital4Startups has been recognized as a 2022 Premier Partner by Google, a designation given to the top 3% of Google ad partners in the US and the highest tier that a partner can reach. We are thrilled to achieve this milestone and look …
Breaking Down The Google Match Type Changes
You may have heard that Google is planning to make an update to their keyword match types. The Digital4Startups team has put together some information related to the recent changes Google is making, and what type of implications this may have to your Paid Search campaigns. What’s Changing? The short version: Broad match modified is phasing out …
iOS 14 & Facebook Ads Updates: Here’s What You Should Know
Apple’s New Update + Facebook’s Changes A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important for personalized advertising unless their users opt-in. This will affect the way in which Facebook Pixels track and collect …
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Video Advertising – Google Partners Connect
All You Need To Know About Setting Up YouTube Ads Recently, the Digital4Startups team hosted another exciting Google Partners Connect Livestream event! We walked alongside our attendees as they learned the ins- and -outs of targeting audiences on YouTube. We also learned about the various types of YouTube video ad products. If you weren’t able …
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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