DOING DIGITAL MARKETING THE RIGHT WAY.

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Background: Formulas Every Digital Marketer Must Know

May 31, 2012
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There aren’t many formulas (this isn’t physics), but the key formulas in digital marketing are absolutely crucial. Here is a quick cheat sheet to five formulas everyone in digital marketing should know:

CPC (cost per click) = cost/clicks

CTR (click through rate) = clicks/impressions

CVR (conversion rate) = conversions/clicks

ROI (return on investment) = (gain from investment Рcost of investment)/cost of investment   a.k.a. profit/cost

% Change = (old-new)/old

 

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