DOING DIGITAL MARKETING THE RIGHT WAY.

We help small and medium sized businesses advertise online efficiently and effectively.

Author Archives digital4startups

Lesson #29: Don’t Only Run On Exact Match

February 4, 2016
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We’ve talked about not running too many keywords (if any) on broad match, but recently we’ve seen a lot of cases of the inverse – people wanting to run only on exact match. Don’t do this either! If you run too many keywords on exact match, you won’t be able to gain any query information — if users don’t type in the exact keywords you put in (and only those) the ads won’t show up. You’ll miss out on potential customers and potential learnings. Phrase match should be your keyword match type of choice – and the match type of the majority of the keywords in your AdWords account.

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Lesson #28: Don’t Turn On Conversion Optimization Too Soon

February 3, 2016
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When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at least 15 conversions in a campaign in a 30 day period to work for that campaign. If you turn them on too early, they won’t work and can actually hurt your performance as they try to optimize on not enough data. Wait until you have at least 15 conversions in a campaign in the first 30 days to turn on eCPC or CPA bidding.

(And by conversions, I mean conversions that are registering in Google AdWords – if you have conversions from another system, Google AdWords won’t be able to see them and optimize to them, so no matter how many conversions you have, the algorithms will still be off).

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Dan Blum, AllCountyGuitars LLC.

August 24, 2014
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“I am a private guitar instructor in New York City and I have been using Digital4startups Inc. for about a year and a half. In that time, I have seen my business grow 30%, primarily due to the increased traffic to my website. In addition to the technical expertise of Reva and her assistants, I have always found my communication with digital4startups to be friendly and professional. Running a business on one’s own can be very demanding at times, and it is always reassuring to me to know that Reva is never more than a phone call away. She and her staff return messages promptly and make me feel like a highly valued client at every turn. ”

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Happy Birthday Digital4Startups!

August 1, 2014
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Today is our 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for the ride. We’ve worked with over 25 companies of various shapes and sizes from all corners of the globe, and we have loved every minute of it. We’ve become a Google Certified Partner with our own Agency Rep. And best of all, we’ve been able to make a living pursuing our passions and helping worthy companies. Here’s to the next 2 years!

– Reva and Matt

balloons

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