In the world of Internet marketing, PPC advertising is shrouded in myth and mystery. PPC, or pay-per-click advertising, is a type of digital marketing where you pay a fee every time your ad is clicked. With secret auctions and a long list of rules to follow, it can be daunting for people to start their …
CVR, an abbreviation of Conversion Rate Optimization, refers to the digital marketing technique of optimizing landing pages and entire websites to improve return on investment (ROI). There are a number of different techniques to improve a website’s conversion rate, for example: The technique used will depend on the site’s conversion funnel, industry, CMS or desired …
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