Breaking Down The Google Match Type Changes
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
Lesson
Lesson #27: Beware Of Keywords With Multiple Meanings
Ambiguous keywords weaken results. Use clear, specific terms instead. Want help optimizing brand search? Reach out to Digital4Startups.
Lesson #26: Don’t Just Put Everything On Broad Match
Don’t rely on broad match. Gain control, cut costs, and improve targeting by using all match types. Need help? Reach out to us.
Lesson #25: Look to Impression Share For Missed Opportunities
Use exact match impression share to uncover missed visibility and boost performance. Want help improving it? Contact Digital4Startups.
Lesson #23: Rotate Your Facebook Ads Every 3 Days
Rotate Facebook ads every 3 days to avoid ad fatigue and keep performance strong. Need help managing creative? Contact Digital4Startups.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Lesson #21: Bid Rules Are Not Set It And Forget It
Don’t let bid rules overspend or suppress key terms. Get smarter oversight and stronger performance—contact Digital4Startups.
Lesson #20: Don’t Forget Long Tail Keywords
Long-tail keywords drive higher intent and better conversions. Want a smarter keyword mix? Contact Digital4Startups for guidance.
Lesson #18: Bidding on Brand Keywords
Bidding on your own brand keywords may seem unnecessary, but it’s one of the most effective PPC strategies. Brand campaigns deliver higher ROI, stronger control over messaging, and protect against competitors bidding on your name — all at a low cost per click.
Lesson #17: Send Customers To The Most Relevant Landing Page
A beautiful homepage isn’t always the best destination for paid traffic. Always link your ads to the most relevant landing page — whether that’s a product, search results, or contact page — to match user intent and boost conversions.