Smart bidding: Friend or foe?
Learn from the Digital4Startups marketing experts about the pros & cons of smart bidding in Google marketing campaigns.
Learn Digital Marketing
When Should You Implement SEO For Your New Website?
SEO works best when implemented before your website launches—plan your keywords while designing your landing pages for maximum impact.
Breaking Down The Google Match Type Changes
Google made an update to their keyword match types. The Digital4Startups team put together information related to the recent changes
iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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Lesson #29: Don’t Only Run On Exact Match
What are exact match keywords? According to Google Support, exact match is a keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword. Exact match offers the most control over who sees your ad, but it reaches fewer searches compared to phrase …
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
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We’re Google Partner Certified!
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources and insights. It also means that all of our employees have Google certifications under their belts, giving us an upper …
We’ve Missed You!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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