keyword match types

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group

Now that we’ve reviewed the different types of keyword match types, let’s discuss how to use them in practice. To start off, do not use more than one match type in the same ad group. Rather, separate the different match types into different ad groups — one for each match type. There are several reasons …

Lesson #8: Do Not Use More Than One Match Type In The Same Ad Group Read More »

Background: Negative Keywords & Negative Keyword Match Types

Negative Keywords¬†allow advertisers to keep their ads from showing up for certain search queries. Like normal “positive” keywords, negative keywords also utilize the same keyword match types. It’s possible to have broad match negative keywords, phrase match negative keywords, and exact match negative keywords, and it’s important to use the match types properly to be …

Background: Negative Keywords & Negative Keyword Match Types Read More »

Scroll to Top