D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Reva Minkoff joins Google’s Becky Bush at Pubcon to share insights on how digital marketing impacts small and medium businesses.
Google Adwords
Lesson #29: Don’t Only Run On Exact Match
Exact match keywords give tight control over who sees your ads, but relying on them alone limits reach and valuable search insights.
Lesson #28: Don’t Turn On Conversion Optimization Too Soon
Want smarter bidding? Hold off on eCPC/CPA until you have 15+ AdWords conversions so Google can optimize effectively.
We’re Google Partner Certified!
Digital4Startups is officially a Google Partner! Gain smarter strategy and certified expertise—contact us for your Google ads needs.
Update: New-ish Option Changes Google Match Types
Google’s match type update can widen or weaken targeting. Want cleaner, more precise queries? Contact Digital4Startups for help.
Generic Keywords for SEO & AdWords
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
Lesson #22: Remove All Duplicate Keywords From Search Campaigns!
Stop bidding against yourself. Cut duplicate keywords to improve performance and clarity. Contact us to optimize your setup.
Google Releases Mobile App Extensions
Google’s new mobile app extensions streamline app downloads. Maximize this feature—contact us to optimize your mobile ads.
Lesson #15: Rotate Ads Evenly (Or Auto-Optimize Ad Rotation)
When running multiple ads in a Google Ads campaign, use ad rotation to test performance. Choose “Rotate evenly” for 30 days to gather statistically significant data, then pause weak ads and optimize based on what performs best.
Lesson #13: Don’t Forget Plurals
“Shoe” and “shoes” aren’t the same in Google Ads. Include both in your campaigns and see which one performs better for your audience.