Generic Keywords for SEO & AdWords
Avoid overbidding, underbidding, or choosing irrelevant generic keywords. Want smarter bidding that drives ROI? Contact Digital4Startups.
generic keywords
Lesson #19: Don’t Mix Keyword Types
Never mix keyword types. Separate brand, generic, and competitive terms to protect performance and control costs.
Background: The Four Different Types of Keywords
In addition to match types, keywords can be grouped into four main categories. Understanding these keyword types helps you organize campaigns, target more effectively, and build a stronger overall strategy.