iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
Lesson #23: Rotate Your Facebook Ads Every 3 Days
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing …
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Lesson #9: Google Ads Bidding Explained: You Rarely Pay Your Full Bid
Google Ads success comes down to smart testing and targeting. Use multiple ads, pick the right keywords, target only where you sell, and know how bids really work. Stay strategic — and let your best ads win.
Background: Networks: The Wide World of Facebook
Facebook ads rely on audience targeting, not search intent. Since users aren’t actively looking for your product, your ad must stand out, grab attention, and motivate them to take action.
Keyword Match Types Explained
To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers.
Lesson #6: Have More Than One Ad Running At A Time
One ad isn’t enough. Run multiple versions, monitor results, and pause low performers so your best ads get the spotlight (and better ROI).