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iOS 14 & Facebook Ads Updates: Here’s What You Should Know

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Apple’s New Update + Facebook’s Changes A few months ago, Apple announced new policy updates regarding how iOS14+ users will be tracked by third-party platforms. Apple will soon limit the third-party collection of user information that’s important for personalized advertising unless their users opt-in. This will affect the way in which Facebook Pixels track and collect …

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Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click

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Shocking, right? Advertisers most of the time pay LESS than their maximum bid per click. The Actual Cost Per Click (CPC) is the final amount charged for a click. There are a few factors that affect the Actual CPC: A bid is the most an advertiser is willing to pay for a click on an …

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Keyword Match Types Explained

Google Ads Tips, Google Adwords, Google Search Ads, Google Updates, Uncategorized / By

Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword.  ex. shoes -> red shoes, blue shoes, …

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