iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
Lesson #23: Rotate Your Facebook Ads Every 3 Days
So, why should you rotate your Facebook ads every 3 days? When it comes to Facebook ads, one rule applies above all others: rotate your ads often. The rule of thumb is generally 3 days – sometimes a little bit more, and sometimes a little bit less. It doesn’t matter whether the ad is performing …
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Lesson #9: 90% Of The Time, Advertisers Pay Less Than Their Maximum Bid Per Click
Shocking, right? Advertisers most of the time pay LESS than their maximum bid per click. The Actual Cost Per Click (CPC) is the final amount charged for a click. There are a few factors that affect the Actual CPC: A bid is the most an advertiser is willing to pay for a click on an …
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Background: Networks: The Wide World of Facebook
We’ve talked about other marketing platforms like MSN, Yahoo, and Google Ads. But one of the big platforms we have yet to discuss is the wide world of Facebook. So, let’s dive in! Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network …
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Keyword Match Types Explained
Google has four different keyword match types: To build a successful Google Adwords campaign, it’s important to understand the different keyword match types that Google offers. Broad Match – Ads will show up whenever the user searches the keyword or anything Google deems to be related to the keyword. ex. shoes -> red shoes, blue shoes, …
Lesson #6: Have More Than One Ad Running At A Time
Whether your campaign is running in Facebook, Google AdWords, or Bing Search, whether it’s a display campaign or a search campaign, one rule always applies: always have more than one ad running at a time. If you are only running one version of your ad, you are missing out on one of the best opportunities …
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