Display Network

Background: The Difference Between The Search & Display Networks

The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …

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Lesson #1: Search and Display Campaigns Must Remain Separate

In Google AdWords, check your campaign settings (the “Settings” tab). Under “Networks & Devices,” does it say “All” next to Networks? ┬áIf so, your campaign is set up to show in both the search and display networks. For a search campaign, change your network setting to “Search.” For a display campaign, change your network setting …

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