Facebook is not a search network. Unlike Google and MSN, it does not have a search component, nor does it have a network of sites on which it shows its ads (content network). Rather, Facebook only shows its ads on facebook.com, and those ads are targeted based on users demographic and behavioral preferences. In other words, …
Background: Networks: The Wide World of Facebook Read More »
When it comes to cost-per-click (CPC) display advertising, the two main display networks are the Google Display Network (GDN) and the Yahoo Display Network. When we discussed the two main search networks, Google & MSN, we mentioned that MSN & Yahoo merged in 2010. As part of that merger, MSN took over the search advertising, …
Whether your campaign is running in Facebook, Google AdWords, or Bing Search, whether it’s a display campaign or a search campaign, one rule always applies: always have more than one ad running at a time. If you are only running one version of your ad, you are missing out on one of the best opportunities …
Lesson #6: Have More Than One Ad Running At A Time Read More »
The Search Network and the Display Network are very different from one another, operating with different sets of rules, metrics, and best practices. To understand why each network behaves the way it does, it’s important to understand the mindset of the consumer approaching each network. A user who sees your ads through the Display Network …
Background: The Difference Between The Search & Display Networks Read More »
In Google AdWords, check your campaign settings (the “Settings” tab). Under “Networks & Devices,” does it say “All” next to Networks? If so, your campaign is set up to show in both the search and display networks. For a search campaign, change your network setting to “Search.” For a display campaign, change your network setting …
Lesson #1: Search and Display Campaigns Must Remain Separate Read More »
