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Lesson #21: Bid Rules Are Not Set It And Forget It

Campaign Structure / By digital4startups

Yesterday, we discussed bid rules. But while bid rules can carry out a logic indefinitely, they do not regulate themselves. As a result, it is important to keep an eye on bid rules, and actively manage them. They are not “set it and forget it.” For example, many an advertiser has accidentally competed against themselves …

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Background: An Introduction to Bid Rules

Background, Terminology / By digital4startups

Bid rules are automated rules that an advertiser can put in place to regulate the bidding on a particular keyword. For example, a bid rule could tell the search engine to pause a keyword whenever its ROI drops below $1.00 or to increase the bid on a keyword whenever the keyword falls below an average position …

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digtialgroundup

Lesson #21: Bid Rules Are Not Set It And Forget It

Background: An Introduction to Bid Rules

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