iOS 14 & Facebook Ads Updates: Here’s What You Should Know
With the new Apple iOS updates approaching, learn about some of the updates to expect with Facebook advertising and how to prepare for them.
Digital4Startups
D4S’s Founder Reva Minkoff to Speak at Pubcon Las Vegas 2017
Pubcon Las Vegas is a super conference held on November 6 – 9, 2017. Digital4Startup’s Founder and President Reva Minkoff will speak, alongside Google’s Becky Bush, about the impact that digital marketing can have on small- and medium-sized businesses. Reva’s extensive experience working with over 100 businesses across nearly every imaginable vertical has given her …
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Lesson #28: Don’t Turn On Conversion Optimization Too Soon
When setting up an AdWords campaign, it is very tempting to check the box to optimize based on conversion data immediately. While you usually can’t choose CPA bidding when you start, you can check the box that says eCPC, and we see that many clients do this. However, don’t! Google’s conversion optimization algorithms need at …
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Happy Birthday Digital4Startups!
Today is digital4startups’ 2nd birthday! We are thrilled to have been able to do what we do every day for the last two years and are thankful to all of you for coming along for the ride. We’ve worked with over 25 companies of various shapes and sizes from all corners of the globe, and …
We’re Google Partner Certified!
Digital4Startups is pleased to announce that we have become a Certified Google Partner! What does this mean? In a nutshell, being a Certified Google Partner means that Digital4Startups has access to a plethora of resources and insights. It also means that all of our employees have Google certifications under their belts, giving us an upper …
We’ve Missed You!
And we hope to be able to add more blog posts soon. In the meantime though, please check out DigitalGroundUp for more tips and tricks to improve your digital marketing skills. They even have a blog too. We know a lot still looks like a work in progress, but hope to have more content this …
Update: New-ish Option Changes Google Match Types
Over the last few months, Google has released a new feature that affects the way keyword match types (and therefore the strategy of using match types to organize a campaign) works. In the setting option under each campaign, users can now find a drop down for “Keyword matching options.” When selected, the following option appears: …
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Lesson #27: Beware Of Keywords With Multiple Meanings
So why should you avoid using keywords with multiple meanings? English is a complex language. There are a plethora of words that have multiple meanings. In order to have sustainable, efficient campaign, an advertiser should avoid using keywords with multiple meanings. i.e. you should avoid using a word like “crane”, as it can be both …
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Lesson #26: Don’t Just Put Everything On Broad Match
Ok, I’ll give it to you: broad match has its appeal. No need to worry about plurals or all the various ways a phrase could be created. Lots of impressions and therefore better odds for more volume. Less keywords. So the thought is, less work. But that’s just not true. Do not just put everything …
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Lesson #25: Look to Impression Share For Missed Opportunities
How can you use Impression Share to find missed opportunities in your campaigns? What is impression share? It is the percentage of total impressions that your ads receive compared to the total number of impressions they could receive Impression Share may be one of the most useful and least utilized metrics in search marketing – exact …
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